It obviously isn’t!
While there is truth to the statement that quality has its price, it’s equally true that if produced cleverly, high quality products need not be restrictively expensive and, in some cases, can even be less expensive than inferior alternatives.
A case in point is the Colo-Sense® X-Lite polyurethane spray skin range by Ascorium industries. Whilst being a high-end product, thanks to innovative chemistry and technology, amongst other factors, the use of raw material is drastically reduced resulting in optimized production costs. And the customer benefits from these savings, making Ascorium automotive interior skins even more attractive…
Ascorium Industries – we’ve got you covered!
Today’s Myth: Premium = Pricey